How to price leather goods
Leather is sold by the hide or side, but you use it in pattern-shaped pieces, and you never use the whole hide. Pricing from "cost per square foot × pattern area" will undercount unless you account for yield.
1. Leather cost with yield
Divide what you paid for the hide by its usable square footage. Then estimate yield: scars, belly stretch and awkward offcuts mean you use only part of each hide. Track how many items you actually get from a hide and divide the hide's cost by that count. That's your most accurate leather cost per item.
2. Other materials
Thread, edge paint or burnishing compound, dye and finish, snaps, rivets, buckles, zippers and lining. Hardware can cost more than the leather on small goods.
3. Labor
Time cutting, skiving, dyeing, stitching (hand saddle-stitching is slow), edge finishing, and any stamping or personalization. Edge work is often the step makers underestimate.
4. Overhead
Pricking irons, knives and blades, a stitching pony, a press or clicker dies, and personalization stamps. Spread them over the items you make each month.
Platform and payment fees
Marketplaces usually take a percentage of each sale plus fixed per-order or per-listing charges, and payment processing is often separate. Fee schedules change, so read your platform's current fee page rather than trusting a number you saw once. Remember that fees are charged on the price the customer pays, so they grow as your price grows. Calculate them on your final price, not on your cost.
Choosing a markup
Once you know your true cost (materials + labor + overhead), multiply it to get a price. A common maker rule of thumb is wholesale at about 2× true cost and retail at about 2× wholesale, but that is a starting point, not a law. Check the result against what comparable products actually sell for, then decide whether your quality, story or speed justifies sitting above or below that range. If the price you need is far above what buyers pay, the fix is usually cost or time, not a smaller margin.
Personalization (initials, custom stamping) adds time and makes the item hard to resell if it's returned. Price it as an add-on and state your return policy for personalized items clearly.
Worked example
| Leather (hide cost ÷ items per hide) | $6.50 |
| Thread + edge finish | $0.90 |
| Dye / finish | $0.60 |
| Gift box | $1.20 |
| Labor: 75 min at $25.00/hr | $31.25 |
| Overhead at 10% of materials + labor | $4.04 |
| True cost per bifold wallet | $44.50 |
| Retail at 1.8× true cost | $80.09 |
| Platform fees (assumed 9.5% + $0.45) | −$8.06 |
| Profit after you pay yourself | $27.54 (34%) |
Notice that the profit line comes after you've paid yourself for your time. That's the number that tells you whether this product is a business or a hobby.
Open the free calculatorSpreadsheet templates on Etsy
Pricing a whole catalog? PriceRight Pro ($5/mo or $39/yr) removes the 3-product limit.